IMRAY LAUNCH CROWDFUNDING CAMPAIGN IN ANSWER TO CUSTOMER NEEDS
Imray has launched a new Crowdfunding campaign that aims to accelerate their digital solution Explore with Imray and get quality, verified cruising guide and pilot book data in the hands of sailors.
Imray has a long reputation for providing bespoke and tailored data aimed specifically at the leisure sector and customers have been asking for this in a more advanced digital format. In partnership with Eastpoint Software, Imray has launched Explore with Imray.
Lucy Wilson, Managing Director, “We are thrilled to be launching Explore with Imray that combines the advances of technology and our detailed navigation information. Our customers are at the heart of everything we do and we know they want our detailed pilot information digitally and the chance to interact with others and share their stories on a social platform.
There is still strong demand for our charts and books but customers want to compliment that with digital.”
Imray gathers information from verified data sources, leading sailing authors, cruising clubs and direct from customers to bring together the leading charts and pilot books for sailors. This new way to see data online makes it even easier to access this valuable information and at the same time brings the Imray community even closer together by allowing customers to share their stories.
Lucy Gray, General Manager, The Cruising Association said “The Cruising Association is very pleased to be supporting our long-standing partner Imray in its new project, Explore with Imray. This exciting project allows subscribers to unlock the data in the Cruising Almanac and other pilot guides through their new resourceful platform. We look forward to seeingExplore with Imray flourish”
Imray have gained support from many including the Royal Cruising Club Pilotage Foundation who said “Following a long established and close relationship with Imray, the Pilotage Foundation is exited to participate in the beta launch of Explore with Imray featuring material from some of the Foundation’s cruising guides. This represents an exciting development of making available high quality and authoritative pilotage information through a digital platform to a wider audience. We look forward to further development of this new publication format and the range of information it offers.”
Up until now Imray has invested heavily in Explore with Imray, Crowdfunding gives the business the chance to accelerate that at greater speed and get customers involved. There are a number of benefits to those who get involved, including 50% off cruising information for life* and the chance to give feedback on how the tool is developed. For more detail on the Crowdfunding campaign and to get involved visit our Kickstarter page.