British Marine Boat Shows, organiser of the London Boat Show, says the 2018 Show, at ExCel in London’s docklands will be a five day event.
Starting on Wednesday 10 January until Sunday 14 January, the show will open further away from the Christmas and New Year period. Previous shows have been ten days long, usually starting the Friday after New Year. Attendance has reduced over the years and some feel that the show has been too close to the Christmas holiday period which is now often two weeks. The re-imagined event will be packed with unique attractions and new Shows within the Show, introducing the Boating & Watersports Holiday Show and another exciting event to be announced soon, say organisers.
They add: “Featuring global and boutique brands, the new Boating & Watersports Holiday Show will take advantage of the prime holiday booking period. Complete with its own high profile marketing campaign the event will offer knowledge, expert advice and live experiences to get visitors into the holiday spirit.”
Murray Ellis, Chief Officer of Boat Shows at British Marine comments: “Having gathered and listened to feedback from visitors and exhibitors, we knew we needed to make some changes. We are confident that these exciting plans will mean some incredible business opportunities for our exhibitors whilst providing visitors with a fantastic event with new things to see and do at every turn
Murray adds: “The boats will remain the stars of the Show but it will enjoy a new layout, flanked by two new events. Interactive entertainment, themed catering and seating throughout the event will create an exciting and vibrant atmosphere for all to enjoy.”
For more information, please visit www.londonboatshow.com.
Photo shows the actress Joanna Lumley opening the 2017 show